Casa del Rocío — A Culture-First Collective

A culture-first collective.

Three audiences, one practice. A house where Latin creativity gets celebrated, amplified, and put to work.

KAH-sah del roh-SEE-oh.

noun · proper · the practice of curating culturally rooted experience

Casa del Rocío is a Latin-focused creative marketing collective dedicated to elevating artists, brands, and communities through culturally-driven campaigns and experiential events.

Rooted in storytelling, connection, and intention.

Casa creates spaces where Latin creativity is celebrated and amplified.

Sara runs the house.

— Sara, curator

Marketing team at House of Blues Chicago. Creative artist outside of office hours. Founder of Casa del Rocío by inheritance — built it because no one else was going to build it the way it needed to be built.

Every campaign Casa runs goes through her hands. Every event gets curated, not booked. Every brand partnership is treated like a relationship, not a transaction.

That's the standard. That's the house.

— Sara @sarrrrita · Curator